Few of us understand the meaning of mathematical algorithms of artificial intelligence. And yet, they are always there, in the background of almost everything we do online.

When you shop on Amazon, you are immediately directed to other items you might like based on your preferences. And Amazon remembers your shopping behavior from each session, to offer you similar products when you return.

If you perform an online search, you will find ads for such products filling up your social media pages. Your online behavior is continually tracked. This probably seems a bit creepy but it’s here to stay. It’s all the result of those mathematical algorithms and artificial intelligence (AI).

But sometimes all of this tech in your life can be beneficial.

One benefit of the growth of technology lies in those who use online dating services, a phenomenon that has just exploded in recent years.

Online Dating is not a New Thing

In the 60s when the Internet was relatively new, dating services came onto the scene. They were not particularly popular in the beginning, because singles still engaged in traditional dating – meeting someone, going on dates, and then deciding if they were a good match. It was often a slow process, and it did consume time, energy, and, of course, money.

Dating services marketed themselves as a more efficient way to date. Singles could register on their site, and explain what they wanted in a partner and the type of relationship they were looking for. The sites used software programs to match up their registrants. And then those registrants began to talk and to date. The point was, the dates were screened for compatibility in advance.

Online Dating Enters the 21st Century

As the Internet evolved, the technology supporting it became more and more sophisticated.

And consumers became more demanding at the same time. They embraced the Internet presence of retailers from all sectors of the economy because they promised and delivered speed and efficiency. All of a sudden, consumers could shop online and have their purchases shipped to them.

But technology did not stop there. Today, Internet users’ behavior online is tracked and remembered through the use of algorithms and AI. So, when someone performs a search for a product or service, they will see ads for it on their social media feeds. When someone orders a product from Amazon, they are immediately introduced to other products they may be interested in because of their behavior and the behaviors of others like them. And Amazon remembers this when that customer returns.

It was just a matter of time before online dating sites and apps saw how this new technology could be useful to them. And so, they went to work incorporating algorithms and AI into their development designs.

The end result? Not only do online dating services offer speed and efficiency, but they also offer streamlined and far more accurate matching of their clients.

How It All Works

When someone registers on a dating site, they complete a profile. They provide some key information about themselves, hopefully in an engaging way (most sites help by providing prompts or questions). As in the early days, they then describe what they are looking for in a dating match and what type of relationship they want (brief hookups, casual dating, a long-term relationship). Photos are also a “must.” You can try this one if you want to test how dating sites work.

Once that profile is submitted, the algorithm goes to work and quickly produces and presents accurate matches for consideration.

And here is where AI comes into play. The more a member uses the site or app, the more their preferences and behaviors become known. And the more accurate those matches become.

Online Dating is a Competitive Business Today

Close to 400 million people on the planet use online dating today. The reasons for this explosion seem to be the new consumer demands mentioned above but also the recent Pandemic, when isolation was relieved by joining online dating sites.

Every online dating service today has a matching algorithm enhanced by AI. And it’s a very competitive marketplace, given that there are more than 8000 such sites globally.

To remain competitive, design developers have introduced additional technology and continue to explore even more to give users the best experience ever.

Common features include live streaming and video chats. And some developers are exploring the use of avatar technology where matches can “meet up” and “date” in a virtual world.

No one knows where technology will go in the world of online dating. But suffice it to say that digital love and romance are here to stay.